Casi cielo...

Courtesy of my future brother in law, the black apron kick-butt barista that he is, I get to enjoy gourmet Starbucks coffee by the pound. As I'm brewing some Casi Cielo, which is definitely my all time favorite, I am wondering how susceptible to branding and marketing am I actually. I like to think that I'm not but I still don't let drug reps talk to me because I know that, even if I think that I'm not susceptible to their schmoozing, the studies show that I still am. So is Casi Cielo my favorite because it comes in a fancy bag and, after all, it's name Casi Cielo (almost heaven in Spanish) says it all? Or because it actually tastes better? I would like to think I could differentiate it from instant Maxwell House but could I? I say that Budweiser tastes like water but could I really tell a Sam Adams from a Budweiser blindfolded- I would sure like to think so. All interesting thoughts... but must get back to work.